Channel Mix Optimization • 07/05/2026 Summer 2026 Distribution Playbook: Peak Season Channel Prep in Five Steps
OTA Channel Management • 24/07/2026 OTA Promotional Programs: A Revenue Manager's Framework for Deals That Actually Pay Off
OTA Channel Management • 18/05/2026 Metasearch Bidding Strategies: AI-Powered Campaign Optimization for Hotels
OTA Channel Management • 10/08/2026 Expedia Drops Its Hotel Price Guarantee: What the One Key Overhaul Means for OTA Pricing Strategy
Direct vs Indirect Sales • 07/09/2026 Why Returning Guests Still Book Through OTAs and What Recognition Failures Are Costing You Many returning guests still book through OTAs because hotels fail at recognition. Learn how to fix this gap, boost direct bookings and protect your margins.
OTA Channel Management • 06/09/2026 Google Hotel Ads CPC Playbook: Protecting Margins When Average Bids Rise 20% in a Year A practical Google Hotel Ads CPC playbook for hotel distribution leaders facing 20% bid inflation, with tactics on bidding, free links, ROAS and margin protection.
Channel Mix Optimization • 17/07/2026 Beyond OTAs and Metasearch: How Super-Apps Are Creating a Third Distribution Lane for Hotels Discover how super app hotel distribution is emerging as a third lane alongside OTAs and direct channels, what Asia Pacific super apps teach global hotel groups, and how to evaluate, measure and pilot these partnerships without eroding direct business.
OTA Channel Management • 23/06/2026 Booking.com Genius Program: How to Maximize Visibility Without Surrendering Margins In-depth guide for hotel distribution leaders on the Booking.com Genius program: how tiers work, margin impact, OTA and GDS positioning, tactical activation rules, and ROI evaluation without sacrificing direct bookings.
Direct vs Indirect Sales • 26/05/2026 How to Build a Hotel Website That Converts Better Than Booking.com Practical Booking.com optimization guide for hotel GMs and distribution leaders to build a faster, richer website that converts more direct bookings than OTAs.
OTA Channel Management • 11/05/2026 Expedia Unpack '26: What Shifting Traveler Behavior Means for Hotel Distribution Expedia’s Unpack data is reshaping OTA management, from listing strategy to ota-to-direct leakage and shorter stays, with concrete tactics for hotel distribution leaders.
OTA Channel Management • 17/03/2026 What is the difference between Airbnb and Vrbo for professional distribution strategies Airbnb vs Vrbo for professional hospitality distribution: property types, fees, guest profiles, and channel strategies for B2B sales, CRS, and revenue teams.
Understanding the dynamics of OTA versus direct hotel booking for B2B distribution and channel management Channel Mix Optimization • 17/01/2026 Understanding the dynamics of OTA versus direct hotel booking for B2B distribution and channel management Explore the strategic differences between OTA and direct hotel booking for B2B hospitality distribution, channel management, and sales. Optimize revenue and guest loyalty.
